HOLLYWOOD, CA, April 2, 2024 – MARIACHI USA, the premier mariachi music festival in the United States, is thrilled to announce this year’s line-up featuring the finest mariachi talent. The most anticipated mariachi festival of the year is set to take place at its home, its music nest, the iconic Hollywood Bowl on June 8, 2024. Celebrating over three decades as the longest-running paid Latino event in the US and a historic staple in Hollywood Bowl history, MARIACHI USA continues to be a champion for mariachi music, tradition, and cultural pride since its inception in 1990.

“In reflecting on the remarkable journey of MARIACHI USA over the last 35 years, I am reminded of the profound connection that exists between our heritage and the music that defines it…it’s what I refer to as ‘Mariachi DNA’, the deep-rooted essence of mariachi music that runs through our veins.

Clearly, you don’t have to be Mexican to have Mariachi DNA. I for one am Cuban, yet when I hear mariachi, I feel the phenomenal excitement from head to toe! The fact that MARIACHI USA is the longest-running annual show at the Hollywood Bowl is the truest testament of fan love for mariachi, and I know our fans have mariachi DNA!” said Rodri J. Rodriguez, Creator of MARIACHI USA.

“Verizon is thrilled to be a part of MARIACHI USA 2024, an event that embodies the essence of Latino culture through its celebration of music and family. As a Latino myself, I am especially proud to support this iconic event that holds a special place in the hearts of the community. Our commitment extends beyond words; it is a dedication to the City of Los Angeles and the rich cultural heritage it represents. We look forward to creating unforgettable experiences and celebrating the vibrant spirit of MARIACHI USA with everyone,” said Steven Keller, Pacific Market President, Verizon.

This year’s phenomenal roster includes returning favorites as well as the new era of mariachi, all ready to deliver performances that resonate with power and passion. The 2024 line-up features Ballet Folklorico Mi Tierra as well as some of the most acclaimed mariachi bands in the world including Mariachi Cobre, Mariachi Divas, Mariachi Los Reyes, Mariachi Campanas de America, Mariachi Los Camperos and Ballet Folklórico Mi Tierra. These groups represent the pinnacle of mariachi music, each bringing their unique style to the stage for an evening that promises to be an unforgettable night of puro mariachi, continuing MARIACHI USA’s legacy of showcasing the best in mariachi music.

MARIACHI USA’s longtime Spanish-language media partner, Univision Los Angeles is once again joining in the celebration. “We’re honored to partner with MARIACHI USA, celebrating the vibrancy of Mexican culture through music. This event allows us to uphold cherished traditions and share the beauty of mariachi music. We’re proud to be part of this cultural celebration,” said Jesus Lara, President of Local Media, TelevisaUnivision.

A special milestone this year is the 25th anniversary of Mariachi Divas, a groundbreaking all-female ensemble known for their innovative approach to mariachi music. The two-time GRAMMY® Award-winning Divas have been a trailblazer in the mariachi genre, captivating audiences with their exceptional talent and passion for music. Their performance is anticipated to be a highlight of the evening, celebrating a quarter-century of musical excellence and influence, breaking the record for the most musicians in a mariachi group to appear on this stage. Cindy Shea is rehearsing 25 musicians for what is expected to be a major standing ovation performance.

In a heartfelt tribute to the late Belle Ortiz, a pioneering figure in mariachi music and a beloved member of the mariachi community, MARIACHI USA will honor her legacy with a special musical homage featuring Mariachi Campanas de America. Ortiz’s dedication to mariachi music has left an indelible mark on the genre, and MARIACHI USA is privileged to celebrate her exemplary life and contributions.

Since visionary Rodri J. Rodriguez founded MARIACHI USA in 1990, it has become a beacon of cultural pride and unity, showcasing the rich traditions of mariachi music while fostering a sense of community and togetherness among audiences of all backgrounds.

The 35th annual MARIACHI USA festival invites fans and newcomers alike to experience the magic of mariachi music under the stars at the Hollywood Bowl. With a line-up that showcases the best of mariachi, a tribute to a beloved icon, a celebration of Mariachi Divas’ 25th anniversary and a spectacular fireworks finale, this event promises to be once again, a memorable celebration of family, pride and tradition.

Tickets are on sale now and available at www.mariachiusa.com, the Hollywood Bowl Box Office as of May 7th and Ticketmaster. Early purchase is recommended, as this landmark event is expected to sell out.

MARIACHI USA is sponsored by Verizon, U.S. Bank and TelevisaUnivision and KLVE.